Britt Taylor
Digital Marketing | Customer Service | Technical Documentation | Copywriting
Social Media | Storytelling
Experienced and dedicated at converting internal business needs to easily consumable content, and working alongside leaders to strategize goals and deliver outcomes.
Create . Design
Listen . Analyze
About
Storytelling is my favorite part of championing organizations, whether it be for customer/community support or company brands, and I believe bringing stories to life is the special sauce that drives value and success.
My previous six years of experience working in multiple digital marketing mediums, has grown my passion for creating and driving concepts from ideation to publication. This has also developed attention to detail for technical documentation like How To Guides and Release Notes.
I am experienced in managing a brand narrative for a network of over 1700+ churches around the globe. I have collaborated and partnered with external companies, authors, and vendors.
Hard Skills
Research, Technical Writing, Learning Programs, Jira, Content Creation, Storytelling, Microsoft Suite, Email Marketing, Copywriting, Content Management Systems, Adobe Suite, Google Suite, WordPress, Squarespace, Silverstripe, Craft CMS, Technical Documentation, Insights, Mailchimp, Partnerships, Grammar, AP Stylebook, Chicago Manual of Style, SEO Writing, Video Communication, Creative Writing, Digital Marketing
Soft Skills
Creative Thinking, Enthusiasm, Investigation, Public Speaking, Customer Service, Work Ethic, Collaboration, Problem Solving, Global Networking, Community Support Positivity, Communication, Stress Management, Resourcefulness, Dispute Resolution, Dependability, Willingness to Learn, Critical Thinking, Active Listening, Empathy, Self-direction, Integrity, Conflict Resolution, Innovation, Cooperation, Attention to Detail, Motivation, Results-oriented, Mediation, Teamwork
Case Study
Technical Writing for Credit Card Processing
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Gathered information in SCRUM’s for product releases or How To Guides from internal stakeholders like, QA’s, Developers, Product Owners, or Support. Worked in Agile sprints to complete projects.
I have learned, through the Agile Methodology, research for technical documentation often comes from collaboration and approval from internal stakeholders who are experts in their role, along with user-based research. This allows for sprints to be successfully met and projects completed.
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Gathered information and screenshots of products during meetings and Product Demos for Release Notes, How To Guides, etc.
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Outlined sections for technical document:
Release Notes:
Bug Fixes
. Attached tickets related to bug issue.
. Listed the issues in detail.
. Documented the solution to each bug fix for internal stakeholders like Support and included clear instructions for Support to follow.
New Release
. Attached tickets related to product release.
. Wrote clear/concise information of the new product.
. Added list of instructions in the release.
Note: In this case study, Release Notes were used for internal stakeholders like support and for the company as a whole.
How To Guides:
. Compiled information into a document (usually through Product Release Demos/SCRUM’s, etc.)
. Created an outline of all necessary sections.
. Added clear instructions for users.
. Wrote for a broad audience.
Note: The tone and writing style differed for the company’s technical documentation, in that the end goal was either for end users to understand how to use software, or for internal stakeholders within the company.
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Technical documentation was written and completed within a Product Release. Once released, employees were notified and the documentation was archived, according to the company’s standards and procedures.
Full visibility was necessarily practiced for any technical documentation to be available and reliable, with correct information.
CREATIVE + ACADEMIC WRITING
Design + Marketing
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Establish
Establish the value for the user in order to ideate and create the story/journey they need to connect to the product.
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Expand
Expand the opportunities for growth by listening to and analyzing campaigns, in order to captivate the user’s interest.
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Educate
Educate the user by visualizing the story and providing the authenticity required for product growth, while building trust.
MARKETING STRATEGIES
I have assisted in forming emails for CGN. I have helped build templates to share information on the latest news, announcements and content related to Calvary Global Network. Current average stats:
6,000+ Subscribers | 25-30% Open Rate | 100 Clicks
Book Publishing
Served as a liaison between authors and Calvary Publishing to secure endorsements, media packets and promotional posts to the CGN marketing outlets.
The below link shows an example of an endorsement letter with media for a republishing of a memoir titled, Eyes That Seen Plenty: A Memoir on Race, Class, Culture and Redemption.
Product Descriptions
Example of a product description for an ecommerce website.
Professional Experience
OPERATIONS:
MARINERS CHURCH
. Canva
. Google Suite
. Assist with preparation and facilitation of events throughout the year
.Collaboration
. Social media management
. Newsletters/Email marketing
Processes
. Guest Services
TECHNICAL WRITER:
EBIZCHARGE
. Wrote and edited How To Guides for EBizCharge integrations.
. Worked in Jira on two-week sprints.
. Collaborated with internal stakeholders to maintain the Knowledge Base.
. Created video tutorials in Adobe Premiere for customer support.
MEDIA | PROMOTIONS MANAGER:
CALVARY GLOBAL NETWORK
. Served a global network of churches by receiving phone calls and assisting the CGN Director of Operations with answering questions, concerns, and overall communication for the 1700+ churches.
. Created and developed branding style guide for CGN
. Partnered with Calvary Publishing by assisting in two book publishings from CGN leaders through developing branded campaigns
. Assessed audience needs through team-promoted conference surveys and awareness of our brand in the network of churches
. Co-host on livestream productions for conferences (backstage live interviews with speakers and guests)
. Pitched solutions to department heads to meet those content needs
. Collaborated with Content Manager to research, create and produce content for CGN
. Taught a two-month overview social media marketing at School of Worship
. Assisted in gathering information and product results for year-end annual report
SOCIAL MEDIA MANAGER:
CALVARY GLOBAL NETWORK
. Started the brand from scratch, opening Instagram, Facebook and Twitter accounts for CGN
. A part of the start-up team to find CGN’s voice and awareness to the network of churches
. Defined the language, style, brand and presence on marketing channels
. Monitored/analyzed insights for social media channels
. Backstage Assistant – Livestream production for conferences – familiar with equipment, archiving footage, hard drives, general workflow of live production for conferences.
. Developed branded content and brainstormed solutions to communicate who CGN is to audience
. Partnered with local church bookstore to facilitate giveaways to our audience on our sister channels for calvarychapel.com
. Partnered with Calvary Creative to promote their marketing content across our channels
. Practiced in video editing in Adobe Premiere and graphic design in Adobe Photoshop
COPYWRITER:
CALVARY GLOBAL NETWORK
. Proofread articles with AP Stylebook as a guide
. Proofread academic theological papers in Chicago that was turned into SEO content for website
. Edited in backend of Craft CMS, Silverstripe and WordPress sites
. Expanded the international reach of our business by writing an online newsletter sent out to 9K prospects.
. Written long-form SEO content as well as short-form (social media, emails)
. Proofread executive leadership big announcements in the organization
. Assisted in backend of two websites – calvaryglobalnetwork.com and calvarychapel.com
Video & Livestream
Recorded, edited, and rendered video for CGN's #GivingTuesday campaign
Used Filmic Pro for recording and Premiere Pro for editing in post.
Conducted and facilitated backstage interviews with speakers at CGN-affiliated conferences and events.
Co-hosted on livestream productions for conferences.
Edited and uploaded live sessions for conference archives.
Academic Career
California State University, Long Beach, June 2015
Bachelor of Arts in history
Saddleback College, June 2013
Associate of Arts - AA, history
Primary Sources.
Learned to detect and decipher what sources to rely on in research, while developing an educated analysis on the subject.
Secondary Sources.
Gathered supporting sources in order to expand research analysis and gain context of the subject.
Schools of Thought.
Developed understanding of schools of thought through projects and exercises led by professors, used in the historical profession, including cultural, social, marxist, gender-specific approaches on a subject.
Research.
Practiced various processes of research by learning the schools of thought and approaches to subjects. This helped develop how to analyze the subject in different ways and gather new conclusions.
Writing.
Learned how to write research papers in Chicago Manual of Style, including the bibliography of sources to support researched thesis and conclusions.
Collaboration.
Collaborated on research projects, presentations, and informal debates in group settings. A part of class discussions and projects both on and off campus.
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